With so many skincare products on the market, it’s hard to stand out. And it’s even harder to create a product that women (and men!) continue to use years and years after it is released.
It’s safe to say that Estee Lauder’s Advanced Night Repair (ANR) is a cult beauty product. It’s one that is used all over the world by people of different ages, different skin types and different ethnicities.
We spoke to Glenda, our Estee Lauder beauty expert, to find out what exactly makes the “Little Brown Bottle” so special.
Estee Lauder launched the original Night Repair Cellular Recovery Complex way back in 1982. It was the first serum on the market, the first product to contain hyaluronic acid which is known for its intense hydrating properties, as well as the first product to help skin cells better repair and protect themselves AND it was even the first skincare product to be packaged in a brown bottle to help protect it from light degradation.
So it really was truly revolutionary.
Since then, it was been reformulated three times and we now have the Advanced Night Repair Synchronized Recovery Complex II which is Australia’s number one repair serum*.
* Source: Beauty Update – Total Anti-Ageing Treatments (Department Store Channel Report) CY 2014.
ANR has been tested and proven to dramatically reduce the look of all key signs of ageing. It significantly boosts moisture and hydration, reduces unwanted redness, improves the texture of the skin, gives a more even skin tone, and gives skin a radiant and healthy glow.
It actually maximises the power of skin’s natural nighttime renewal so it literally improves your skin while you sleep.
ANR is truly an amazing product, with instant benefits on hydration and radiance.
It’s unique in that Estee Lauder has over 25 patents on ANR worldwide which means that Estee Lauder has invented and licensed the technology and no other company is allowed to use it during the life of the patent.
The science and research that has gone into this one product is mind-blowing! I’ve also read that over five million bottles of ANR are sold a year, which is equal to ten bottles of ANR sold worldwide every minute.
Another bonus to ANR is that it’s suitable for people of all ages and all ethnicities. I’ve got customers who are 18 years old right up to over 80 years old who all swear by ANR.
It truly is the one beauty product that I cannot recommend highly enough and I personally cannot do without.